Are you looking for the top 100% pure makeup brand that is not harmful? Natural makeup had made a huge leap from the time when “natural makeup” was a synonym for DIY lipsticks and Black charcoal makeup.
Today, you can enjoy products comparable to the top Sephora makeup brands and safe, pure ingredients. If it’s going to be on your face, wouldn’t you want the finest skin-friendly ingredients? Organic makeup is a blend of recent advances in natural chemistry and botanicals and plants, which nourish the skin and boost beauty.
However, with the rise of clean beauty within an unregulated market, many makeup companies claim to be pure, and then few are all-natural, non-toxic, and free of toxins.
Although I love clean and organic makeup, I’d like to review the small number of makeup brands made from natural ingredients committed to being 100% natural and free of chemical compounds, dimethicone, petroleum derivatives, and artificial dyes commonly found in makeup that is clean. Check out these top organic makeup brands that are non-toxic and available.
Transparency in ingredients and separating this from other ingredients is essential because, while most people enjoy the privilege of not worrying about the ingredients they’re using, many suffer from life-threatening diseases or recovering from life-threatening diseases that aren’t able to afford that expense. Many people’s lives depend on keeping the toxins out.
The product was created by a woman born and raised living in Vancouver. Sasha Plavsic founded ILIA Beauty when she set out to create her beloved lip balm in a secure, efficient, and natural way.
Over a year later, ILIA Beauty is leading the way in pure makeup infused with skincare. Being transparent about the ingredients, Plavsic knows that not all natural ingredients are suitable for skin care and that not all synthetic ingredients are good. “It typically requires a mixture of both to create the best cosmetic,” she explains.
With sleek packaging made from recycled aluminum and old papers that are printed using vegetable-based dyes, each item is designed using the use of organic and natural botanicals to form a base and, sometimes, secure synthetics to make sure that the product is “above and beyond the standards of nature.”
The Ilia Limitless Lash Mascara, in particular, is a formula with no flake, which is 100% organic and natural. It lengthens, curls, and increases volume. It also helps boost and improves the health of lashes. It is welcoming to your new mascara of choice.
Beautycounter, the founder Gregg Renfrew doesn’t mince words. “As I put on sunscreen, lotion, and a myriad of other cosmetics for myself and my children, I didn’t think that they could not be safe. In the end, I thought that it’s a nation with strict control of every aspect of our lives,” she explains.
“But I realized that this isn’t the situation when it comes to the personal care industry. Companies are permitted to employ harmful ingredients and to decide for themselves on the safety of their products.”
Enter Renfre’s Beautycounter, located in Santa Monica, a company that has set its standards for high-quality, healthy beauty. The brand has more than 1,500 ingredients that are questionable and that are not utilized in their formulations.
The company, which is a Certified B Corporation, also is a proponent of more stringent guidelines and regulations in the field of personal care to shift away from using harmful ingredients. (With the company’s commitment to transparency, the company is cooperating with industrial packaging experts to create the guidelines and educate and promote more eco-friendly packaging.)
Beautycounter’s top-selling Glow, The First Priming Serum, is adored by more than 800 customers and consists of a mix of ingredients such as Jojoba esters and responsibly mined mica to increase the radiance of your skin and provide hydration while making it ready for makeup.
In an age where “clean” is often an unimportant term, Sale makes products with strict quality standards for makeup ingredients (there are more than 22,000 ingredients they don’t be able to touch) at a reasonable price.
Saie’s founder and CEO, Laney Crowell has recruited an experienced team of cosmetic experts and wellness-focused influencers who can assist with the creation of new products branding, sustainability, and branding without compromising quality and the impact of color.
Our top choice is Mascara 101. It is a thick built-up formula that helps to condition mascara while lengthening its length. Made from only pure ingredients. It will not be brittle and will last for hours.
4. Rituel de Fille
Rituel de Fille was founded by three sisters, Katherine, Caroline, and Michelle Ramos, a natural beauty brand with an added spiritual dimension.
“We’ve been working for years to perfect the formulas we use by hand by using an alchemical process based on experience gained from many years of research and experimentation,” notes the brand.
“We create each of our colors in-house to be in line with our strict standards, creating each color using the least amount of possible ingredients.”
All products are 100% natural and free of parabens, phthalates, synthetic dyes, and scents. They’re also Leaping Bunny Certified animal-free, certifying that they will never experiment on animals, outsource animal testing, and only purchase raw materials from manufacturers who are 100 percent animal-free.
Our top choice is the highlighter in cream. With a creamy consistency, the product is applied effortlessly and gives you that easy, natural-looking shine.
5. Kjaer Weis
The Rolls-Royce of beauty that is clean, Kjaer Weis (pronounced Kaia Vice) is the leader of the way with its high-performance, luxurious makeup that is certified organic and sustainable.
The brand was founded by the Danish-born makeup artist Kirsten Kjaer Weis. The refillable compacts of metal feature a minimal Scandinavian style that appeals to even the most fashion-conscious of us.
Each ingredient has been selected for its capacity to interact with the skin and not oppose it. The products are made in Italy, Kjaer Weis products are Certified Natural or Certified Organic by the Controllo e Certificazione PRODotti Biologici.
“Kirsten is hoping that her products will look like the finest piece of jewelry you’ll cherish for a lifetime,” says makeup artist and director of education at Saie Sarah Rose Adams.
“Every one of her products is as efficient as the ones you discover in the traditional world. Performance is high, and the packaging is the most sustainable you can get.”
Available in seven shades Available in seven colors, the Cream Blush Makeup Compact gives the perfect natural glow due to its exceptional blend-ability. The best part? Refills are only half the cost of its original compact.
6. Ere Perez
Green and UN Global Compact-certified Ere Perez, not only concentrates on the cleanliness of its ingredients, but its dedication to sustainability and ethics is unrivaled. (The brand is audited two times each year to measure the number of carbon emissions it creates. Wind turbine credits are purchased to offset emissions.)
The Australian-owned company takes pride in creating healthy, natural makeup using carefully selected top-quality ingredients (oils plants, extracts of plants, and minerals) that are combined with antioxidants.
The result is a nourishing makeup brimming with organic oils and vitamins. The durable Oat Milk Foundation is a light foundation that doesn’t block pores. Additionally, its moisturizing formula can help enhance your skin’s natural appearance. It’s ideal if you want the look of a skin-like dew.
7. RMS Beauty
It was founded by the famed makeup artist Rose-Marie Swift. RMS Beauty was among the first companies to eliminate toxic cosmetics and revolutionize how women apply makeup.
Made with food-grade, raw, and organic ingredients, RMS’s coconut oil-based products are loaded with vitamins, enzymes, and antioxidants to nourish the skin and provide the best color coverage.
“The shade of lipstick “RMS Red” is my preferred shade,” explains Adams. “I wear it every day. True red, with natural satin and a great finish.”
The brand was created by former Wall Street investment banker Priscilla Tsai. Cocokind originally began as an alternative to treating hormonal acne. Every formula of the brand is considered food-grade (several USDA-certified organic products) and is made with at least ten plant-based components or less.
As part of its commitment to women’s advancement, Cocokind has also set an impact foundation that will offer financial aid for female entrepreneurs in the health and wellness and sustainable industries.
The goal is to help women make a difference through their businesses. With powerful adaptogens and rich oils, The Mai-Light Highlighter stick provides radiance on the go without appearing too sparkly. What’s more? Maitake mushrooms from organic sources stimulate collagen production and boost the turnover of cells.
9. People of W3LL
W3LL People (pronounced well People) was created in 2000 by makeup artists Shirley Pinkson, cosmetic dermatologist Renee Snyder, and eco-entrepreneur James Walker to create toxin-free cosmetics produced in small quantities using the finest organic and natural ingredients.
The Austin, Texas-based company has modern approaches to beauty based on efficiency and simplicity, using plant-based formulations that include moisturizing and therapeutic botanicals, like organic aloe, organically cultivated chamomile, and organic tea.
If you’re looking for perfect, natural coverage or soothing protection, W3LL PEOPLE is a great choice for those who want the “no makeup” makeup style.
It has a creamy texture that blends seamlessly into the skin with minimal effort. Is the Bio Correct Multi-Action Concealer half treatment for the eyes, half concealer?
The green coffee oil reduces the appearance of puffiness, pumpkin seed improves, and coconut oil moisturizes – all with a smooth and crease-free appearance.
10. Jane Iredale
Jane Iredale launched her mineral makeup line in 1994 when the idea of cosmetics that have skincare benefits was still considered revolutionary. Setting the path for brands to succeed, Iredale is a long-time advocate of nourishing and effective mineral makeup, focusing on natural beauty.
Its PureLash Lash Extender and Conditioner is one of the best-kept makeup tools that professional makeup artists swear by. “If you apply it over all natural mascaras, it works to act as an anchor,” says Adams.
“It’s a lash primer in white that can hold any natural mascara, so it doesn’t fade or flake. It will also increase volume and curl. Natural mascaras can stand up to hot and humid days all day long if you’re using PureLash.”
It was established in 2015 by the artist and scientist from Los Angeles, Sheena Yaitanes. Kosas uses premium components and formulas infused with botanicals to make an effective makeup product that compliments the full variety of skin tones. It just happens to be composed of pure ingredients.
Yaitanes’s love for makeup led her to pursue chemistry at UCI and an art apprenticeship in the studio of painter Stephanie Pryor.
The result? A revolutionary, clear lipstick that lasts all day long. It is made from moisturizing botanical oils and safe synthetics. The weightless lip color Lipstick is available in eight colors.
12. Vapour Organic Beauty
Based in Taos, New Mexico, Vapour founders Krysia Boinis and Kristine Keheley have combined their botanical alchemy and color theory skills to create an organic cosmetics brand that blends skincare and makeup. The result is high-performance cosmetics created with the earth’s purest and most active ingredients and only the best ingredients.
The company not only makes use of pure ingredients but also keeps the focus on sustainability. They manufacture their products in a USDA organic facility that is certified organic and uses sustainable energy and passive sunlight for their offices, labs, and warehouse.
They also employ an in-flood-fill system to cut down on consumption. In the case of packaging, their product boxes are constructed from managed wood-based paper and printed using soy ink at a wind-powered plant. Their solid products are packaged in recycled aluminum, while liquids are packed in glass.
With 27 shades, the Vapour Atmosphere Soft Focus Foundation has become a popular choice as the most popular medium-to-full coverage choice for those who love clean beauty.
It is designed to balance normal or sensitive skin types; its smooth finish gives skin a dewy look and helps to bring imperfections into soft focus. “This foundation is something I will always use for all times, and without a doubt, on every bride and I meet,” says Adams.
13. Kari Gran
After Kari Gran became ill with an auto-immune condition in her 20s, she began to consider the link to her overall health and the products she was putting onto her face. To find products for performance that met her standards for cleanliness.
She set out to create a healthy, back-to-basic skincare line that uses natural and organic ingredients with safe formulations.
Today, most of Kari Gran’s hand-poured products are created using organic, wild-harvested, and non-GMO components that gently and effectively nourish the skin. The brand’s Lip Whip, a glossy tinted balm with peppermint oil that helps increase microcirculation and provide an effect of plumping–is “life-altering,” adds Adams.
In the past, natural brow products were made of powders and pencils, which appeared too ashy or fake. Enter Ecobrow was founded by an expert brow threader and makeup artist Marco Ochoa in 2013.
Ecobrow’s mineral-based and smudge-proof line is available in six colors with a long-lasting cream-to-powder look.
The newest product, the dual-sided Brow Defining Crayon, is recognized for its non-waxy, natural matte finish. The unique slant tip provides the perfect definition, while the spoolie brush assists in the blend for easy application.
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